Even though we wanted the AMANO mobile and desktop apps to stay super simple UI-wise leaving the "pretty" stuff and advertising to the merchants, the AMANO brand itself still needed its own vibe and marketing identity.

We went for a bold communication style. Think really punchy and playful messaging paired with a colorful, daring look. We wanted something that hits home with the younger generations who basically live for online shopping.

That’s how AMANO came to life.